For founders, owners, CEOs, and their leadership teams
Build systems.
Grow leaders.
We help leadership teams build the operating discipline to scale and the leadership capability to sustain it.
What we do
Systems that scale, and leaders who sustain them.
Strong companies need both: a system that creates clarity and rhythm, and leaders with the capability to run it.
DNA Partners works with founders, owners, CEOs, and leadership teams navigating growth or change. Based in Nashville, the firm was founded in 2023 by Jason Moore and Haley Devlin.
We use the System & Soul operating framework to help teams get clear on where the company is headed, establish a steady operating rhythm, and follow through on what matters. We put the framework in place and coach the leadership team as they use it, so the work becomes part of how the company operates.
Jason Moore and Haley Devlin are certified System & Soul coaches. They ran Stratasan together as CEO and COO through its acquisition by Syntellis Performance Solutions in 2022.
When the company changes
Growth and change can make the work more complicated.
The company may be growing, preparing for a transition, or bringing new leaders into greater responsibility. In each case, systems that have served the company well can start to feel strained.
- Too many decisions depend on one or two people.
- Leaders are working hard, but not always from the same priorities.
- Roles and accountability have become less clear.
- Important knowledge lives with a few people instead of in shared systems.
- Meetings happen, but decisions and follow-through do not always move the work forward.
How we help
A practical operating system, and the habits to make it stick.
We install a practical operating system that aligns the leadership team around clear priorities, roles, meeting rhythms, and accountability.
Through ongoing coaching and hands-on working sessions, we help leaders build the habits to make that system stick, address friction directly, and strengthen the team as the company grows.
The system
Structure, cadence, and accountability
A well-designed operating system expands what a company can do, so leaders stop solving the same problems on repeat.
The soul
People, culture, and purpose
Soul is the energy behind the system. It's what turns a good company into a place people don't want to leave.
The system makes the soul side true, and the soul side makes the system matter.
That's where performance multiplies and people thrive.
What makes this different
How is this different from EOS, Traction, or Scaling Up?
EOS, Traction, and Scaling Up are legitimate operating systems, and they work. System & Soul is the only framework built around two equally important dimensions: the system AND the soul. It builds the structure, cadence, and accountability needed to execute while strengthening the senior leadership team and culture needed to sustain growth.
It flexes to fit you
Built around your needs, your outcomes, and your pace. Not a rigid set of rules.
It includes your people
Your culture and your leaders' growth are part of the system itself, not an afterthought.
It keeps evolving
The tools and resources keep pace with the problems you're solving, at every stage, year over year.
The outcome
What changes.
Increased focus and clarity
Aligns direction, priorities, and rhythm.
Ownership and accountability across the team
Turns goals into commitments and follow-through.
Intentional culture
Makes values visible in daily decisions, trade-offs, and behaviors.
Growing leaders
Builds capacity across the executive team.
Who we work with
Companies at an inflection point.
We work with leadership teams navigating growth, transition, or increasing complexity.
Revenue between roughly $2M and $50M, with a leadership team already in place. We work with clients across the U.S. and in Australia.
Growth-stage and venture-backed
Often venture, angel, or growth-equity backed, with a growing team and increasing expectations
- A leadership team working toward greater alignment and effectiveness
- Priorities changing faster than the organization can absorb them
- Increasing expectations from a board or investors for clarity, consistency, and predictability
- Growth creating a need for stronger systems and operating rhythms
Established companies navigating change
Often family, founder, or employee-owned, with a strong history and sense of identity
- A small group of leaders carrying much of the decision-making
- A new generation of leaders or outside executives stepping into greater responsibility
- Important knowledge and experience held by a few key people
- Growth or transition creating a need for clearer ways of working
The Clarity Check
See what’s working and where greater clarity could help.
Answer 15 practical questions and get an immediate snapshot of how your company is operating today. Your results will help you recognize strengths, uncover potential gaps, and see what may deserve your attention next.
Start with your own perspective. Then, if you want a fuller picture, invite your leadership team to take it and see where your views align and where they differ.
About three minutes. No email required. Your answers are not saved unless you choose to send them to us.
