For founders, owners, CEOs, and their leadership teams
Build systems.
Grow leaders.
We help leadership teams build the operating discipline to scale and the leadership capability to sustain it.
What we do
Systems that scale, and leaders who sustain them.
Strong companies need both: a system that creates clarity and rhythm, and leaders with the capability to run it.
DNA Partners works with founders, owners, CEOs, and leadership teams navigating growth or change. Based in Nashville, the firm was founded in 2023 by Jason Moore and Haley Devlin.
We use the System & Soul operating framework to help teams get clear on where the company is headed, establish a steady operating rhythm, and follow through on what matters. We put the framework in place and coach the leadership team as they use it, so the work becomes part of how the company operates.
Jason Moore and Haley Devlin are certified System & Soul coaches. They ran Stratasan together as CEO and COO through its acquisition by Syntellis Performance Solutions in 2022.
When the company changes
Growth and change can make the work more complicated.
The company may be growing, preparing for a transition, or bringing new leaders into greater responsibility. In each case, systems that have served the company well can start to feel strained.
Six problems show up in almost every company.
- Clarity fades. The team loses a shared view of where the company is headed, and how it is going to get there.
- Alignment fragments. Everyone works hard, but not always toward the same priorities.
- Accountability weakens. Goals exist, but ownership and the measure of success are fuzzy.
- Culture drifts. Values live on the wall, not in daily decisions and processes.
- Leadership bottlenecks. Too much depends on too few people.
- The team goes reactive. Strategy gives way to firefighting and short-term reaction.
How we help
A practical operating system, and the habits to make it stick.
We install a practical operating system that aligns the leadership team around clear priorities, roles, meeting rhythms, and accountability.
Through ongoing coaching and hands-on working sessions, we help leaders build the habits to make that system stick, address friction directly, and strengthen the team as the company grows.
The system
Structure, cadence, and accountability
A well-designed operating system expands what a company can do, so leaders stop solving the same problems on repeat.
The soul
People, culture, and purpose
Soul is the energy behind the system. It's what turns a good company into a place people don't want to leave.
The system makes the soul side true, and the soul side makes the system matter.
That's where performance multiplies and people thrive.
What makes this different
How is this different from EOS, Traction, or Scaling Up?
EOS, Traction, and Scaling Up are legitimate operating systems, and they work. System & Soul is the only framework built around two equally important dimensions: the system AND the soul. It builds the structure, cadence, and accountability needed to execute while strengthening the senior leadership team and culture needed to sustain growth.
It flexes to fit you
Built around your needs, your outcomes, and your pace. Not a rigid set of rules.
It includes your people
Your culture and your leaders' growth are part of the system itself, not an afterthought.
It keeps evolving
The tools and resources keep pace with the problems you're solving, at every stage, year over year.
The outcome
What changes.
The difference shows up in how the team sets priorities, makes decisions, and follows through.
Clear priorities
Everyone knows what matters this quarter and how their work supports it.
One plan across the company
Every function works from the same priorities and makes tradeoffs together.
Clear ownership
Every objective has one owner and a measure of success.
Culture in practice
Values shape decisions, behavior, and how leaders coach their teams.
Decisions move closer to the work
Leaders can move things forward without every decision waiting on the CEO.
A steady weekly rhythm
The team reviews the same commitments and numbers, and addresses problems early.
Who we work with
Companies at an inflection point.
We work with leadership teams navigating growth, transition, or increasing complexity.
Revenue between roughly $2M and $50M, with a leadership team already in place. We work with clients across the U.S. and in Australia.
Growth-stage and venture-backed
Often venture, angel, or growth-equity backed, with a growing team and increasing expectations
- A leadership team working toward greater alignment and effectiveness
- Priorities changing faster than the organization can absorb them
- Increasing expectations from a board or investors for clarity, consistency, and predictability
- Growth creating a need for stronger systems and operating rhythms
Established companies navigating change
Often family, founder, or employee-owned, with a strong history and sense of identity
- A small group of leaders carrying much of the decision-making
- A new generation of leaders or outside executives stepping into greater responsibility
- Important knowledge and experience held by a few key people
- Growth or transition creating a need for clearer ways of working
The Clarity Check
See what’s working and where greater clarity could help.
Answer 15 practical questions and get an immediate snapshot of how your company is operating today. Your results will help you recognize strengths, uncover potential gaps, and see what may deserve your attention next.
Start with your own perspective. Then, if you want a fuller picture, invite your leadership team to take it and see where your views align and where they differ.
About three minutes. No email required. Your answers are not saved unless you choose to send them to us.
